With advanced technology, there are many ways that businesses now use to promote their brand.
But, even now, following a customer-centric personalized email approach to advertising your products continues to be a significant player.
There are many metrics to understand the overall performance of your email campaign.
However, it is even more important to know how many of your subscribers are responding to your emails, such as the number of subscribers that purchased a product through a particular email campaign.
For such minute details, you need an advanced email tracking system. Google Analytics is a fantastic tool to have an in-depth look at the campaign result.
This article would see a holistic view of how email tracking is carried out using Google Analytics.
Let’s get started if you are ready with your prospect list. And if you aren’t, then here’s a way to find an email address by name.
How to Find an Email Address by Name?
GetEmail.io is a fantastic tool to find an email address by name. The tool incorporates big data and machine learning algorithms to locate the correct email format of your prospects.
The best part is that they allow you to test the efficiency of their tools by offering a free plan.
With the free plan, you can find up to ten email addresses every month.
If you find this tool effective in your marketing strategy, you can opt for the paid plan.
Now that you know this trick, you can quickly build a quality prospect list.
Let’s continue with email tracking using the Google analytics tool.
How to Setup Email Tracking with Google Analytics?
Here are some steps you must follow;
Create your Google Analytics account
You need a Google Analytics account to set up email tracking.
Creating a Google Analytics account is very simple. You can signup with your Gmail id, link your website to it, and then verify your ownership.
Finally, add the global site tag to your website.
You are all set.
Generate a Trackable URL
You can use the Google Campaign URL builder, a free tool, to generate your custom URL.
This is also pretty simple.
- Go to Google campaign URL builder in your browser.
- It would be best if you filled some fields such as your website URL, campaign source, medium, name, etc., to create the custom URL.
You can use this URL to track your campaign email open rate or link click rate.
Insert the URL in the Email
After creating the trackable URL, you have to place it in your email to complete the setup.
You can use an anchor text in your email that is relevant and enticing and let the recipient know that the link will take them to a landing page on clicking the text.
Real-time Performance Tracking
Now that you have done everything to set up the tracking system. You can go to Google Analytics to monitor the performance.
You can head to the Real-time tab to see the no. of active users on that page. Using this tool, you can even check the source and medium of the traffic.
Goals and Conversion Tracking
You can create goals and events in your google analytics account. Later you can see if any event has occurred and, if any conversion happens, through which source.
I hope you got some insight into Google analytics in tracking your email marketing campaign performance.